2008, 2018
10 Costly Mistakes Before Your B2B Tradeshow
THREE...TWO…ONE... SHOWTIME! As an exhibitor, there's no greater rush than counting down and watching the sales floor come alive. A4M, CosmpoProf, InterCharm, CosmoBeauty; I live for both the madness of exhibiting and the excitement of walking through the front door as an attendee. The feelings of exhibiting range from nervousness to excitement, [...]
2008, 2018
Fifty Shades of Snail: South Korea’s Beauty Obsession
There’s no denying that South Korea is the largest cosmetic mecca in the world. K- Beauty is not just about the infamous 10-step skincare routine, it’s a lifestyle. For every corner café enticing Koreans with a good brew, there’s an adjacent cosmetic store open till 2 a.m. Just in case you’re in [...]