THREE...TWO…ONE... SHOWTIME! As an exhibitor, there's no greater rush than counting down and watching the sales floor come alive. A4M, CosmpoProf, InterCharm, CosmoBeauty; I live for both the madness of exhibiting and the excitement of walking through the front door as an attendee. The feelings of exhibiting range from nervousness to excitement, [...]

There’s no denying that South Korea is the largest cosmetic mecca in the world. K- Beauty is not just about the infamous 10-step skincare routine, it’s a lifestyle.  For every corner café enticing Koreans with a good brew, there’s an adjacent cosmetic store open till 2 a.m. Just in case you’re in [...]