Passion Project - TikTok Case Study
PROBLEM: Raising awareness about the importance of mental health and reducing stigma.
SOLUTION: Create a content strategy centered around educational videos, story times, and mental health tips.
RESULT: 8.4MIL+ views within 60 days, grew account from 0 to 40K with an above average engagement rate of 23%.
Once Upon an RFP
PROBLEM: B2B RFP service provider with limited budget, lack of brand awareness, undefined target audience, inadequate market research, inconsistent messaging, website not receiving leads, poor content strategy, insufficient tracking and analytics.
RESULT: A 30% boost in online lead generation and a 20% increase in website traffic.Launched and managedemail campaigns that achieved an average open rate of 27% and a click-through rate of 8%, exceeding industry benchmarks.Collaborated with the sales team to create targeted marketing collateral, resulting in a 15% increase in conversion rates and a 10% reduction in sales cycle length.Managed end-to-end tradeshow logistics, including booth design, vendor coordination, and budget management, resulting in a 10% cost reduction.Interviewed clients to assess their needs and developed tailored services and strategies.Read more
NEW PODCAST LAUNCH
PROBLEM: B2B skincare education company focused on building connection between CEO + audience, improve conversion and engagement.
SOLUTION: Launch a B2B podcast/ channel focused on adding value to audience through free workshops, trainings, and guest experts.
PROBLEM: B2B Manufacturer not generating leads from website because of unclear objectives, slow loading speed, poor mobile optimization, lack of SEO, inconsistent branding, no clear call-to-action.
RESULT: Integrated branding and new website design with enhanced user-friendly interface. Implemented a B2B marketing strategy using HubSpot and lead generation tools that generated 50x more leads.
PROBLEM: 25-year-old legacy supplement brand needed a website facelift. Using wrong e-commerce platform, poor user experience, missing sales optimization, overwhelming complexity, needed new product content.
RESULT: Championed an e-commerce migration, with strategy, from Woo Commerce to Shopify that quadrupled sales within the first month of transfer.
PROBLEM: Millennial brand focused on making supplements easy to understand. The website was low on content and needed an emphasis on educating the consumer of ingredient use.
RESULT: Provided copy for ingredients, creative direction for graphics, and video.